Technicolor Color Certification Program: Marketing hype or genuine consumer benefit? - underwoodthints

Think back to the last time you bought a brilliantly colored detail online: A laptop, a smartphone, a pair of shoes, a chapeau. How closely did the detail displayed on your computer admonisher match the color of the detail you eventually unboxed? If you've of all time purchased a blue perspirer exclusively to discover on delivery that it's in reality violet, or if you'Ra perpetually frustrated because the pictures on your camera display look so different than they do on your computer monitor, you'll appreciate what Technicolor Color Certification promises to deliver.

This program is a collaborative effort between media-services company Technicolor and computer software developer Portrait Displays, and it's intended to help insure the colours displayed on your admonisher match the actual colours of the objects depicted on them. How are these companies qualified to do that?

You've nary doubt seen the Technicolor brand on many the movies you've watched complete the years. The company has provided in advance pre- and post-production services to movie studios and television producers concluded the world for decades. You might be less familiar with Technicolor's technology contributions to manufacturers of circle-top boxes, Cyberspace gateways, and other connected-rest home devices. Finally, the company has amassed a patent portfolio rich enough for IT to call that 80 percentage of all consumer-electronics devices connected the food market integrate one mannequin Oregon another of its intellectual property.

OEMs whose displays and laptops earn Technicolor certification can bundle Portrait Displays' ChromaTune software with their hardware.

As an application package supplier (ASP), Portrait Displays develops tradition video display software package for OEM display manufacturers. Its core strengths let in advanced standardisation, color management, and show-control technologies designed to enhance and ultimately amend the accuracy and quality of on-blind mental imagery.

"There are 2 holy grails when information technology comes to using a computer and dealing with the real world," says market analyst Jon Peddie. "The first was Application program [what you see is what you get]. The way a papers or drawing looked on screen, looked the same means when printed. We did that. Following is WYSIWYG—what you see is what you got. That means the red sweater you bought online was red and not orange or pink when it arrived. That's what Technicolor and Portrait Displays birth cooked."

Sighted red (not orange, chromatic, or magenta)

ITU-R Good word BT.709 was approved by the Worldwide Telecommunication Union Radiocommunication Sector in 1990. More commonly called Rec. 709, information technology specifies resolutions, frame rates, and color parameters for alto-definition television.

Paid websites, digital cameras, and more former consumer-physical science devices depend on the sRGB color space created by HP and Microsoft in 1996 (and statute by the International Electrotechnical Commission in 1998) for monitors, printers, and the Internet. sRGB is supported the primary colours characterised in Rec. 709.

Toshiba's Satellite P55t is matchless of the firstborn laptops in the world to feature a 4K display. It's also the first to beryllium Technicolor Certified.

If the showing you'ray sitting in front of isn't properly calibrated, you North Korean won't escort the colors in a movie as the cinematographer intended, you South Korean won't see the colours of the merchandise you're considering buying arsenic it exists in the really world, and your user experience bequeath atomic number 4 diminished.

Accordant to its developers, a monitor that passes the Technicolor Certification Program must meet minimum gamut coordinate requirements that ensure the show is capable of delivering an accurate sRGB color gamut. Its white point (color temperature) essential downslop within 10 pct of 6505 degrees Kelvin, with minimum luminance of 150cd/m² (candela per centare), and gamma must equal 2.2 (+/- 0.1). Gamma decoding values basically determine a admonisher's ability to properly display shadow detail in an sRGB image. You can read more than virtually the Technicolor stipulation at the company's web site.

Technicolor contributed its film, DVD, and Blu-ray colourize-conversion know-how to the maturation of the certification program. Portrayal Displays tests displays that OEMs submit in its state-of-the-art colouring lab, calibrating them if necessary to run across the specification. Portrait Displays also provides emblazon-management and display control software that the OEMs can bundle off with their certified products.

Presented in Technicolor

Technicolor Color Certified systems and displays can operate on in multiple modes, in case users need to calibrate the exhibit to a different coloring gamut (such as Adobe RGB), or if they just have a personal penchant. The drug user can switch modes using onscreen controls or with Portrait Displays' Chroma Tune up software running play on their host PC (note that OEMs license the software and power brand it differently).

The standard is designed for consumer devices, not professional equipment (the pros use another color-direction tools). Toshiba's Satellite P55t was the first consumer laptop to garner Technicolor Color credentials, and HP's Envy (23- and 24-edge models) and Pavilion (13 models ranging from 20- to 27 inches) were the first displays to winnings certification.

Peddie is optimistic on the Technicolor Color Certified program. "Just like the industry moved to colour in, to high-res, to LCD," Peddie said. "All varan suppliers will have to get certifiable or people won't buy their monitors if they think they tail't amaze an accurate representation of what they'Ra buying online."

Source: https://www.pcworld.com/article/440657/technicolor-color-certification-program-marketing-hype-or-genuine-consumer-benefit.html

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